Jermaine Jackson played the most valuable guitar certified by the Guiness World Records during the Jackson 5 Medley at the BBC Proms in the Park concert of The Jacksons in Hyde Park, London on September 12th, 2015. This CORONET® Diamond Guitar is the collaboration between creator Aaron Shum of worldwide patented Coronet diamonds, World Largest Jeweler Chow Tai Fook, sponsor Music Giant Gibson Brands and the acclaimed designer Mark Lui. Following a hugely successful GUINNESS certificate presentation ceremony in Swiss Baselworld and leaving its footprints in its world tour of exhibitions, including Germany, the United States, Italy and major cities across China, the BBC Proms in London became the first ever public live concert performance of this precious diamond musical instrument with 40,000 audiences attended and the programme has been broadcast in many countries and districts around the world, expecting over a 100 million viewers. The CORONET® Diamond Guitar took a team of 68 people to produce, adding up to 700 work days to complete. The Guinness World records Certificates reads: The most valuable guitar is $2,000,000 (£1.3.52,530, €1.897,410) and was created by Aaron Shum (Hong Kong). The value was certified in Hong Kong, China on 15 March, 2015.
Jermaine partnered with Mr. Aaron Shum and the music legend and the jewelry guru are now exploring the opportunity to launch a Jermaine Jackson Jewelry Line. Jermaine surprised his brothers Jackie, Tito and Marlon during their live TV appearance on Good Morning Britain (September 11th, 2015) where he handed out custom made diamond rings to his brothers and even made sure there was a personalised gem for Michael, which he hopes to hand down to Prince. To celebrate the remarkable 50th anniversary of the Jacksons and in memory of the late brother Michael, Jermaine invited the GUINNESS World Records Holder, Aaron Shum, to create unique and personalized rings for his family members, with a patented design concept by Jermaine, dedicated to the family’s musical history and love memories between the siblings. Mr. Aaron Shum, possesses patents for several innovative designs and has developed over thousands points of sales worldwide for its international patented CORONET®.